Effective community building is both an art and a science. A ‘good looking’ social website is not enough to convert visitors into contributors.

We have found that high participation rates are possible, and have developed and refined a six-point methodology to address the essential components that turn social visitors into community contributors:

If you include these key elements your community will have a greater chance of success:

• the ability to become self-involved online, and to relate through social media to others (mediated presence)
• expectations of future interaction (commitment)
• a sense of self and a (self) perception of how they look to others (validation)
• an intention to sharing their professional and/or personal interests (social motivation)
• relationships they maintain online (social networks)
• trust and confidence in the system (competence)

In implementing these tenants, we offer a-la-carte services as well as full project engagements. Based on your situation, we’ll tailor a solution to fit your goals and budget.

Request more info on our community building services